Recently I had the unique pleasure to discuss art, the brain, and immerse design experiences with several wonderful guests at IRDC 2023.
I need to thank out fantastic host and moderator. David Kepron – architect, designer, artist, and NXTLVL Experience Design podcaster was the mastermind behind this panel. David’s podcast showcases the best in Design, Architecture, Technology and the Arts. I was honored to be a part of it.
His guests are provocateurs for whom disruption and transformation are a way of engaging in work and play every day. They include leaders who are driven by passion to create the ‘new possible’ and promote paradigms of experience into the mainstream.
Joining David and I were Paul Zak and Gabriele Chiave. Paul is a brilliant neuroscientist, researcher and author of ‘Immersive: The Science of the Extraordinary and the Source of Happiness.’ Gabriele is a design tour de force: think environments, interiors, and products. Without a doubt he can design anything! He is currently VP Global, Design Creative Director & Innovation for the Esteé Lauder companies. I was representing my company, TiLT A Tracy Lee Stum Museum. If you are not familiar with it, we celebrated our second anniversary earlier this year. Located at American Dream in East Rutherford TiLT is a 3D art experience dedicated to artist created interactive optical illusions. When you visit TiLT you become a part of the artwork!
Our panel discussed the idea of immersion. We unpacked how our brains react and process information about connected experiences. Why they are valuable and where they fit in with our ever evolving society. No wonder street painting has endured as a fringe practice for decades! According to neuroscience data the nature of a direct connection between artist and viewer checks all the boxes for a richer human experience. 3D streetpainting centers on a shared experience, creating a sense of joy and discovery and positive coherence through the brain/ heart connection. Beautiful!