I’m excited to share that after five amazing months spent designing and painting at American Dream, the new Nickelodeon Universe is open to the public! Team 3D and I are immensely proud of our work on this massive project. It’s our largest so far, with murals and 3D art covering over 20,000 square feet of the park. That’s a whole lot of paint!
The new Nickelodeon Universe is the largest indoor theme park in the western hemisphere. Rides and attractions feature beloved characters, from the Rugrats to Spongebob Squarepants to Dora the Explorer. We worked with Nickelodeon to bring these treasured worlds to life at American Dream, as well as creating unique Tracy Lee Stum 3D designs that blend seamlessly with the branded aspects of the space.
After finalizing the designs, we hand painted all of the interior artwork for the park using a variety of tried and tested techniques to create floor designs, 2D murals and 3D murals. Finally, specialty finishes ensure that the artwork will stand up to the high volume of foot traffic expected at American Dream.
3D Art Draws People in – Literally!
3D art and anamorphic art are a perfect fit for amusement parks. It’s all about creating a fun and engaging space that draws people into the experience. We did this at the Nickelodeon Universe by painting murals throughout the space to make visitors feel like they were entering a cartoon world, as well as creating 3D art that enhanced the immersive experience. 3D art is also an amazing way to capture memories of a special day for guests – I think our installation at the Skyline Screamer Drop Tower is going to be a particular guest favorite!
I’m immensely proud that my team and I surpassed our partners’ expectations every step of the way. Each flower, cloud and character was a labour of love. Above all, we hope that people find as much joy exploring the park as we did painting it.
Check out the video below to see an overview of the whole park!