Happy (3D Animated) Chinese New Year!
Here’s an interesting twist on an old idea – how to make my paintings come more to life? Well, the marketing team behind our latest 3d mural installation at the Bank of East Asia decided to tackle this question head on by making one of my chalk murals animated!
My team and I produced the visuals for the facade of the bank for their Chinese New Year celebration this year, which showcased plum blossoms in spring time. We started with a Classic Chinese landscape imagery of mountains, orchards, meandering streams and country abodes, and added small details like fish, ducks, and lots of flowering blossoms. We also included an interactive component to the work which included a quaint red bridge over a babbling brook so viewers could appear to be entering this lovely and colorful wonderland, in the midst of the cold grey Hong Kong winter.
My team and I created a number of original chalk images in studio as reference for the mural, like the pink blossom tree on black background seen at the right. The are was then digitized and created as a digital format work, which was then translated to a large mural print.
Hong Kong marketing team Prophet then took our work and created a unique e-video card for customers who stopped by to enjoy the artwork. Check out the e-card here:
Not too dissimilar from some of our 4D augmented reality projects, this animated version of a work once again shows the versatility of 3d street painting chalk art. My thinking cap is on so stay tuned for more innovative projects coming down the road!