Lights, camera, action! Off to lovely Zurich, Switzerland where my team and I whipped up a 3d street painting for PwC’s launch of new global brand, Strategy&. To announce the launch, PwC brought in British firm Radley Yeldar to design and deliver a global ad campaign for them. The print ads were seen in all the major global financial publications along with a digital ad campaign. The ads then led people to a film designed and produced by RY (which existed online, externally and internally and in offices foyers too) which gave it’s viewers a glorious, top level insight into what Strategy& is, luring the viewer deeper into the Strategy& website and offer. That’s where we come in.
The film showcased the making of our painting, using time lapse and story telling. We had a great time at the shoot making the 3d painting – working with RY’s awesome production teams from the UK & Zurich – while showing the Zurich PwC offices how 3d street painting is done! Our painting was such a nice addition to their corporate headquarters lobby that it remained on display there for a several weeks.
Thanks to everyone at Radley Yeldar and the PwC Zurich headquarters for a terrific experience!
Photos: Michael Blann / PwC