When Bower USA invited us to create 3D a street painting for their brand at 2017’s CES convention, even we wondered if analog art could stand out in a tech crowd – analog art being our 3D street painting in this case. My team and I were new to this trade event, but we knew we could create something unique and eye-catching for Bower – an electronics accessory group out of the New York area. Bower looked to our 3D street painting to help them stand out at the massive tech conference – which was a smart move!
WHAT IS CES?
CES is the biggest consumer electronics convention in the world and a remarkable experience for anyone interested in tech. The conference showcases the newest designs, products and concepts for our digital world. From the fantastic innovations being made in self-driving vehicles to virtual and augmented reality gadgets galore, this show has it all. It was inspiring to see the amazing concepts being created to make our lives more efficient. But we weren’t there just to marvel at the show. Our job was to make Bower USA stand out – which can a bit challenging when competing with all the cool tech!
INTERACTIVE FUN WITH 3D STREET PAINTING
Rather than going the tech route, Bower opted for a traditional hand painted approach to our art. We set up a fun Las Vegas dig scene, complete with props and Vegas icons. Visitors were invited to interact with the artwork using props and their imagination. With each click of a camera, the crowd created an illusion of an archeological dig with Vegas revealed below. Elvis, Britney, Elton, Celine, Liberace, Frank, Dean and Sammy were all drawn into the artwork to complete the magic!
3D STREET PAINTING CREATES SUCCESSFUL ENGAGEMENT
Thousands of visitors walked away with photos of themselves highlighting the Bower brand, perfect for social media engagement. It was unanimous – everyone had fun on the painting! Many came back with friends for group shots, and show press, bloggers and photographers loved the installation. The art was a success! Bower gained increased traffic and coverage of their booth with this playful stop for attendees.
The answer to our question was a resounding yes – analog art absolutely stands out in a digital crowd! If you’d like to get more information on how my team and I can help your brand ‘stand out in a crowd’ please contact us at [email protected].