Stonyfield @ 2017 Natural Product ExpoWest
50 pieces of art – various sizes
Anaheim Convention Center – Anaheim, California
My team and I are used to large works of art – we make them all the time. But on this project, we weren’t only making large works of art, we were making a LOT of them – 50 pieces total! Stonyfield teamed up with me to bring their vision of an ever evolving and always fresh booth installation to ExpoWest this year with chalkboard style art.
Chalkboard art is all the rage these days and Stonyfield wanted the look and feel of hand drawn chalkboard throughout their installation. They masterminded the changing of art every night so that each day presented a fresh new look to announce their companies core values and delicious product lines. I call that brilliant strategy from Agency of Trillions, the marketing team responsible for this genius.
My team and I designed and created all the various chalkboard signage along with 3 grand scale unique 3D installations, one for each day of the expo. We featured a ‘Cow Selfie’ on Day 1; ‘Milk the Cow’ on Day 2; and ‘Big Bowl of Blueberry Yogurt’ on Day 3. Each day corresponded to the companies message of Healthy Planet, Healthy Food, Healthy People!
My team and I combined hand drawn and live on site art with digital print technology to create a durable and authentic style, just right for Stonyfield’s aesthetic. The booth art was the talk of the Expo, with attendees returning each day for a unique art experience at Stonyfield. Thanks to AOT and Stonyfield for inviting us to join their innovative new moo-vement!