Guerilla Marketing Takes to the Streets
Modern consumers are exposed to thousands of brands a day, and smart advertisers are taking to the streets with guerilla marketing tactics to stand out from the crowd. The principles behind guerilla marketing are simple: surprise your audience, make an impression, and create a buzz.
Made You Look!
How many ads do you remember seeing yesterday? 5? 10? 20? If you live in a city, experts estimate that you see about 5,000 advertisements in the course of a day. Most aren’t memorable – filed by our overloaded brains as visual ‘white noise.’ This is where guerilla marketing tactics shine – they’re unforgettable.
Using 3D street art for advertising is the ultimate way to make an impression. What if the sidewalk you trudge every day suddenly became a tropical oasis? You’d stop and look – and maybe snap a selfie. 3D street art transforms unremarkable concrete into worlds that spark wonder and delight.
Draw Your Audience In
You can tell your audience about your brand until you’re blue in the face but getting them to engage with you is much harder, even when it comes to guerilla marketing. 3D art makes engagement easy. Each piece we design includes the perfect spot for your customer to step into your brand in a (sur)real way – creating the perfect opportunity to get them in the picture.
A Shared Experience
That selfie your customer just took in your ad? How cool is that! It looks like they’re about to skateboard down the Golden Gate Bridge. Cue the social media posts – Facebook, Instagram, Twitter, Snapchat… et voila, your brand gets shared by your audience at no cost to you. Talk about buzz…
Looking for guerilla marketing that gets the job done? Tracy Lee Stum is a world renowned 3D Street Artist with decades of experience creating wondrous worlds and ethereal etchings out of chalk and pavement. She’s worked across the globe with brands like Honda, Dos Equis, La-Z-Boy and more, creating art that has been seen and shared by millions of people in the real and digital worlds.
Drop us a line at http://tracyleestum.com/contact/ to learn how we can make your next marketing campaign unforgettable.